Priya Sharma

EdTech & AI Compliance Consultant for Higher Education

United Kingdom

Priya holds an MSc in Computer Science from Imperial College London and a postgraduate certificate in Data Protection Law from the University of Edinburgh. She spent seven years at a leading UK EdTech company building AI-powered student engagement tools before co-founding her own consultancy focused on responsible AI in education. She has advised Russell Group universities on GDPR compliance for chatbot deployments and contributed to the ICO's guidance on AI in the education sector. Her writing on generative AI visibility for institutions appears regularly in Jisc's digital insights blog and UCISA publications.

Published articles (15)

Case Study: How a Business School Increased Enrolment by 40% with AI

Composite case study: a European business school deploys an AI chatbot and measures +40% qualified leads, +62% open day registrations and 280% ROI in 12 months.

AI Chatbot22 Mar 2026·10 min read

Chatbot RFP Checklist for Higher Education: The Complete Specification Guide

12 functional, technical and compliance criteria for writing a chatbot RFP in higher education. Includes a ready-to-use evaluation grid.

AI Chatbot20 Mar 2026·11 min read

How to Integrate an AI Chatbot Into Your School Website

One script tag, 48-hour deployment, compatible with every CMS. A technical guide to adding an AI chatbot to your institution's website without a heavy IT project.

AI Chatbot18 Mar 2026·9 min read

Best AI Chatbot for Higher Education: 2026 Comparison

Side-by-side comparison of 5 AI chatbots for universities. Criteria, pricing, ROI data and field benchmarks to pick the right solution.

AI Chatbot17 Mar 2026·9 min read

How an AI Chatbot Automatically Registers Prospects for Open Days

18.4% open day registration rate via chatbot vs 6.2% via form. Intent detection, frictionless data collection and automated reminders explained.

AI Chatbot15 Mar 2026·8 min read

Protecting prospect student data: an operational GDPR guide for admissions teams

How to collect, store and use prospect data in GDPR compliance. Operational checklist for admissions and marketing teams in higher education.

Compliance12 Mar 2026·9 min read

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your university's visibility in ChatGPT, Perplexity and Google AI Overviews.

AI visibility10 Mar 2026·9 min read

The EU AI Act and Higher Education: What Your Institution Needs to Know

Practical guide to the EU AI Act for higher education institutions. Risk classification, obligations, compliance timeline and what to demand from AI vendors.

Compliance7 Mar 2026·8 min read

How AI Engines Recommend a University: The 8 Criteria That Matter

What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.

AI visibility5 Mar 2026·9 min read

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

AI visibility3 Mar 2026·9 min read

AI Chatbot vs Contact Form: Comparison for Higher Education

AI chatbot or contact form for your institution? Head-to-head comparison: response time, conversion, cost, data quality and prospect experience.

AI Chatbot3 Feb 2026·9 min read

Student chatbot ROI: detailed calculation and benchmarks

Calculate the ROI of an AI chatbot for your school: step-by-step formula, sector benchmarks and data from 18 institutions. Median ROI: 280%.

AI Chatbot30 Jan 2026·7 min read

GDPR and student data: complete guide for schools

Everything schools need to know about GDPR applied to student data: legal bases, consent, DPO, AI Act and country-specific obligations. Practical guide.

Compliance23 Jan 2026·12 min read

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a UK university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

AI visibility16 Jan 2026·11 min read

AI Chatbot for Universities: The Complete 2026 Guide

How an AI chatbot transforms student recruitment: ROI, 48-hour deployment, CRM integration and measured results across 50 institutions.

AI Chatbot9 Jan 2026·12 min read