Sophie Henderson

EdTech & Student Engagement Specialist

Australia

Sophie spent 10 years leading digital marketing and student recruitment at Monash University, where she pioneered AI-powered prospect engagement that increased international applications by 45%. She holds a Bachelor of Commerce from the University of Melbourne and a Graduate Certificate in Higher Education from Deakin University. Now an independent consultant, she advises Group of Eight universities and private providers on chatbot implementation, ATAR-based targeting strategies and TEQSA-compliant AI deployment. Her research on generative AI visibility for Australian institutions has been published in Campus Review and presented at the AIEC (Australian International Education Conference). She is a member of the English Australia AI working group.