Prospect experience

Improving the prospect experience on your website and digital channels.

The 15 questions every prospect asks before enrolling

Tuition fees, career outcomes, open days: the 15 most common questions from prospective students and how to answer them effectively.

James Whitfield·19 Mar 2026·9 min read

Recruiting international students: the multilingual guide

58% of international prospects don't speak English as a first language. Language barriers, time zones, cultural gaps: how to recruit without losing candidates.

James Whitfield·14 Mar 2026·7 min read

What Gen Z expects from a school's website in 2026

Digital behaviours, mobile expectations and the demand for instant answers: what Generation Z actually looks for on a higher education website.

James Whitfield·13 Mar 2026·11 min read